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2014 - 2016

ComboApp

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ComboApp is PR and marketing agency that provides strategic, customized mobile and web-based app marketing plans. At that time ComboApp, Gowide, and ComboStore formed the ComboApp Group. Later the agency business was sold. Currently, in 2022, the agency has nothing in common with the visual identity and design capability they had back in 2016, when the agency was awarded as one of the best on the market. 

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After joining ComboApp we developed UX audit as an additional service. I took the role of UX consultant. We were helping companies to evaluate and improve their current UX of the mobile application. Below you can see one of our customers, COX Communications with their application Flare Kids. 

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Typically, UX assessment included an extensive users study, UX recommendations, and some Lo-Fi wireframes to discuss alternative UI solutions. 

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The final outcome of such a work was a UX report with competitors' UI overview, an assessment of design principles and heuristics, and other UXD recommendations. 

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In total, I conducted up to 10 UX Audit projects during 2015-2016. If you are interested to review a detailed example of such a report, I can share with you a few of them for the products that are not available on the market anymore.​

Other reports (for clients including SeaWorld, Polaris Office, School Rise, etc.) are still under NDA. 

ComboStore - Mobile App Marketing Solutions 

As I mentioned at the beginning, ComboApp Group owned the product called ComboStore, the store of mobile app marketing solutions. I have completely redesigned the web-based platform, improved UI, created brand new "mascots" (characters) and illustrations.

 

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Despite we doubled revenue from ComboStore after the redesign, the platform was closed because of the whole business restructuring later.

VideoMedicine - Video Chat with Health Professionals 

 

Sometimes, as part of a marketing campaign, we were asked by some of our clients to redesign the promo site. Below you can see my work of Video Medicine site redesign.

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By releasing the new design we increased the number of registrations almost 3x times in the within one month. 

 

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